Author: Stephanie Fiteni
Co-Founder / Online Marketing Specialist & Coach at Defined Branding.
Contributor for the Huffington Post.
So you landed that sought after speaking engagement. Your opinion matters and people are starting to listen. You probably already have a content marketing plan which is why you’re considered an expert in the first place. Your speech is ready and a lot of effort has gone into it; and then your business partner asks “but how is this going to win us new clients?”.
Fair question; but how will you answer? There are many ways to leverage a conference, however I have put a list together below that does not require a large team to execute. Let’s face it even the largest of companies often send small delegations to events so here are some ideas you can execute without too many hands on deck:
1. Make your presentation social.
As a speaker your presentation is key. Make sure your presentation carries your Twitter handle and hashtag on every slide. This will make sure that everyone notices it at some stage. During your presentation you will also have key messages to deliver. Make sure these are short enough to be tweeted, highlight them and make sure you repeat them a few times.
Include all other social addresses in the footer of your presentation.
2. Create social media headers that promote your keynote speech and change all the boiler plates on your social channels a couple of weeks before the event. Complement this with some image posts to pepper your social platforms in the fortnight before the event. Make sure you include: time, location, topic and event hashtag.
3. Create it as an FB event and invite your followers.
4. Tell all your clients through a mail shot. Even if they cannot make it, it will raise your profile.
5. During the event direct people to a blog page (like blog.com/event) with all your tweetable quotes in it. Use click to tweet to make this easy.
6. Give away a copy of your presentation so your audience can see it again later. Let them know you will be posting and writing more info about the topic and that it will all be available on your social accounts. Ask them to follow you in the final slide.
7. Use Periscope to broadcast the talk (if the event organisers allow it). Even better save the video and post it on your blog.
8. Find the colour that defines you. A lot of speakers and businesses use this very effectively. By always wearing the same colour when you talk and branding your surroundings with the same colour will make you memorable.
9. Give a physical giveaway (ideally not merchandise) this could be a printed whitepaper or case study based on your talk. A usb with additional information. Registration for a free consulting session. Any giveaway that will encourage people to come and talk to you after the event will help you get some direct leads from the event that you can focus on closing later. Think about what your ideal customers would love to take away with them and create it.
10. Let people know your presentation will be available for download on your blog page. Create an opt-in email form and ask people to enter their name and email in order to download this.
11. Ask people to leave you their business card if they want to receive the presentation and content links after the event. Not everyone takes notes.
and finally if you want to be remembered use story telling and make your audience laugh. They will be looking out for you next time.
Have any ideas or questions to share? Do so in the comment box below. Your queries and ideas will help others too.