| HSBC Bank (Malta) |
|
Defined Branding were invited to submit creative ideas
to promote the bank's business banking campaign by
means of a compelling proposition targeting the
professional community. Visual presentations included
the HSBC Professional Suite - stand out packaging
that included all relevant collaterals, brochures, giveaways
and the business partnership benefits fold-out.
Our creative proposals also included audio-visual
guide productions for all bank branch monitors, a
comprehensive on-line social networking proposition
for web marketing as well as a tailor-made web portal
for professional clients. The campaign proposals
(submitted as various dummies and prototypes) were
tested on target groups by incumbent agency BPC
International and results were inconclusive although
the work was well received by the bank. |
