|XFM 100.2 Radio - Keepin' It Fresh!
|Defined Branding were invited to create exciting new
visuals for XFM in 2009 when the previous image and
branding needed revamping.
A change of ownership and management in 2010
allowed for a completely new identity opportunity
where studio at DB presented various fresh new ideas
which introduced a brand new XFM logo and related
brand attributes like the website, t-shirts, car stickers,
new radio schedule for sponsors and AV animations.
Based on a mercury flowing infinity symbol, the new
identity reflects a contemporary execution for an
idealistic radio station with an eye on the future and
a finger on the pulse of today's youth culture.