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| Aplan - Your Home for Life |
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Aplan Limited’s operations date back to the 1960’s
when it first started dealing in Siemens domestic
appliances and televisions. In 1995 the company was
acquired by the Alf. Mizzi & Sons Group and since then
Aplan Limited has grown to be one of Malta’s leading
home improvement retailers and distributors gaining
sole representation for top brands such as Philips
Lighting, Siemens, Whirlpool and Gaggenau
appliances.
Aplan is therefore a firm believer in brands and strives
to offer its customers the best products in terms of
quality, design and dependability at the best prices
possible thereby offering true value for money.
Defined Branding created Aplan’s ‘We’re Moving’
awareness campaign for TV, radio and press.
Visit: www.theatrium.com.mt |
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Siemens - Performance and Design Excellence
Siemens has been synonymous with international
focus and worldwide presence for over 160 years.
Today, Siemens is a global powerhouse with activities
in nearly 190 regions.
The challenges confronting today's world are global
- and so are Siemens. With a presence in some 190
countries, Siemens can offer customers fast, local,
tailor-made solutions. And that gives the brand a
decisive competitive edge. Roughly 405,000
employees work at 1,640 locations around the globe,
including 176 R&D facilities.
With Siemens' outstanding innovative strength,
worldwide presence and obligation to act sustainably,
Siemens provide answers to the toughest questions
of our time. |
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Philips - Energy-Saving Light Bulbs
One of the world's most widely known and trusted
brands, Philips needs no introduction. With the
implementation of a nationwide quota-per-household
of energy-saving light bulbs to stimulate public
uptake came the opportunity to create a clear and
eye-catching TV advert to compliment the awareness
campaign.
3D motion graphics of the bulb and packaging were
created to amplify the product benefits whilst
endorsing the Philips brand promise of quality and
simplicity. Aired with a healthy frequency of repetition,
the advert delivered the message clearly and was
effectively easy to understand.
Defined Branding created Aplan's 'Philips Offer' awareness campaign for TV, radio, and press. |
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Whirlpool - Sensing the Difference
Almost 100 years young, Whirlpool Corporation has
introduced many of the world's household firsts
including the automatic washing machine. This legacy
provides a singular focus that drives innovation and
technology with purpose that not only leads to greater
resource efficiency and superior performance but also
makes consumers' lives easier.
Whirlpool brand, flagship of the world's leading
manufacturer and marketer of home appliances,
continues to build on its mastery of efficiency and
innovation with the launch of the industry's most
resource efficient laundry pair - the premium frontload
Duet washer and dryer.
Defined Branding created Aplan's 'Whirlpool Offer' awareness campaign for TV, radio and press. |
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