| Benecol ‘once a day’ health products |
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Especially formulated to be taken as a daily shot, Benecol contains plant stanols which are effective at lowering cholesterol over a sustained period of use.
With the production of a series of television advertising stings, storyboards were created to highlight and promote the daily benefits to the consumer by means of a cross section of men and women users of different ages and the message ‘have you had your Benecol today?’ together with supporting identity graphics and product shots for POS recall.
An original soundtrack has been composed and recorded to accompany the latest supplied Benecol TVC version which promotes usage as part of our daily domestic routine.
Visit: www.benecol.com |
