| San Mark Gbejniet |
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San Mark is a new brand on the local market offering a variety of 100% sheep’s milk cheeselets. As with all newly launched labels, an informative campaign was required to raise awareness levels with Maltese consumers and the brief highlighted the various brand benefits which are promoted through this television commercial production.
The uncluttered execution of talking head set against brand livery (flowing red ribbon on white) was adopted to best communicate directly to the viewer, whilst promoting the product variety through its labels as a motion graphic animation. The TVC is in Maltese in order to reach the widest possible local audience, and delivered by a popular television personality who urges the viewer to simply try them. A traditional and popular dairy product in Malta, Gbejniet cheeselets come in a variety of peppered, fresh and dried units. |
